Over the past 4–6 years, CRC has invested deeply in research and innovation. As a result, we’ve developed what I call the “Box and Unbox” model—a unique approach to modern retail spaces. Roughly 50% of the space is “boxed,” meaning air-conditioned, enclosed environments. The other 50% is “unboxed”—open, vibrant, and organically integrated with the surroundings.
By “unboxed,” I mean we’ve curated an engaging high street experience. We’ve created a 20-meter-wide street promenade, a 1.5-acre amphitheater for music and events, and about 4 acres of green, cascading landscapes—all of which are in the process of receiving LEED certification.
