Forget waiting days for your online order! Q-commerce, the rising star of India's e-commerce scene, promises delivery in minutes. In just a year, it's rocketed to the top 5 in online sales, outpacing traditional e-commerce by a whopping 4-5 times the growth. This is a boon for direct-to-consumer brands.

Why the Q-commerce craze? Speed and convenience reign supreme. We want things now, and Q-commerce delivers. Ditch the store runs - it's perfect for our busy lives and those last-minute needs.

The era of relentless discounts may be ending. Major retailers like Aditya Birla Fashion (ABFRL) and Arvind are rethinking their strategies, prioritizing long-term health over short-term sales boosts.