AEPC welcomes the incentives announced today under the Export Promotion Mission by the Government. It is a timely and forward‑looking initiative that will significantly strengthen India’s apparel exports.
Speaking on the announcement, Dr. A. Sakthivel said, “The Export Promotion Mission will serve both as a strategic cushion against global uncertainties and as a powerful catalyst to unlock emerging opportunities in new and established markets. The Mission’s most powerful feature is its comprehensive ‘360‑degree support’ that addresses every critical stage of the export journey: raw material procurement, compliance, logistics, branding, marketing, and financing. This holistic framework empowers small suppliers and Indian brands to reach global customers through e‑commerce channels while enabling larger players to deliver high‑volume orders to major markets.”
Further, Chairman AEPC highlighted: “With Free Trade Agreements (FTAs) with the United Kingdom, European Union, and other key economies expected to be implemented soon, significant tariff advantages will open access to some of the world’s largest apparel markets. For Indian manufacturers to fully capitalize on these opportunities, rapid expansion, technological upgradation, and infrastructural strengthening are imperative. The Export Promotion Mission arrives as the exact ‘just‑in‑time’ support the industry has been waiting for.”
By addressing bottlenecks across the entire export lifecycle, the Mission equips both established enterprises and emerging players—particularly MSMEs—with the confidence and resources needed to seize these prospects. This initiative will accelerate India’s transformation into world‑class suppliers and position the country not merely as a competitive alternative, but as the preferred global sourcing destination—and, in time, as the apparel supplier of the world, attracting buyers and brands to invest in India, starting with joint ventures and partnerships.
The Export Promotion Mission reflects a comprehensive approach by integrating financial enablers under Niryat Protsahan with trade facilitation support under Niryat Disha, delivered through a unified, digitally monitored framework. The newly launched interventions are strategically designed to address the structural challenges faced by MSMEs—including the high cost of capital, limited access to diversified trade finance instruments, increasing compliance requirements in international markets, logistics‑related disadvantages, and barriers to global market entry.
The Mission’s targeted incentives are expected to significantly strengthen export competitiveness, particularly through the following initiatives:
Direct E‑Commerce Credit Facility: Provides collateral‑free credit support of up to ₹50 lakh with 90% guarantee coverage, enabling MSMEs to scale their presence in global digital marketplaces.
Trade Regulations, Accreditation & Compliance Enablement (TRACE): Assists exporters in meeting international standards, certifications, and regulatory requirements, thereby easing market access and enhancing credibility in overseas markets.
Facilitating Logistics, Overseas Warehousing & Fulfilment (FLOW): Supports exporters in accessing overseas warehousing and fulfilment infrastructure, including integration with global e‑commerce distribution networks. Assistance of up to 30% of the approved project cost will be provided, strengthening last‑mile delivery and reducing turnaround time.
Logistics Interventions for Freight & Transport (LIFT): Addresses geographical disadvantages faced by exporters in low export‑intensity districts by offering partial reimbursement of up to 30% of eligible freight expenditure, subject to a ceiling of ₹20 lakh per IEC per financial year.
Bharat Mart: Initiatives such as overseas warehousing, including Bharat Mart in Dubai, are intended to provide Indian exporters with strategic access to markets across the GCC, Africa, Central Asia, and Europe.
Collectively, these measures are poised to reduce transaction costs, improve ease of doing export business, and enable Indian MSMEs to integrate more effectively into global value chains.
AEPC remains fully committed, together with the entire apparel ecosystem, to working closely with the Ministry of Commerce and Industry. With these strong policy tailwinds now in place, the Indian apparel sector is ready to convert opportunity into sustained, high‑value export growth and enduring global leadership, he added.
CREDITS: PR received from AEPC India official id. The content has not been edited ane reviewed by us.
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