Dr. Siddhartha Rajagopal, ED Texprocil moderating the live webinar UK Home Textile Webinar - 12th June, 2026 this afternoon alluded that, we aim to provide practical insights on these aspects. Our objective is not to give any theoretical lessons; our objective is to provide practical insights from a practitioner who has been in this business for a long time.
The session will cover the following:
Why are European buyers increasingly looking towards India? In our office, we are receiving a lot of calls asking, “When will the agreement come into force?”
Market opportunities across EU markets and the UK market, and category-specific demand trends. There are different types of home textiles. A huge number of items fall under the home textiles category, Chapter 63, while others come under Chapter 94 and Chapter 42. There are numerous products, and identifying which items to focus on and where the demand exists will be an important decision.
How to choose the right route to market—whether direct to retailers, through importers, distributors, or even e-commerce platforms. These are very important decisions today.
Understanding distributor expectations, commercial structures, and common pitfalls. There are many issues that arise when companies undertake market-entry expeditions. We will also discuss a practical readiness checklist. In fact, she will be guiding us, almost holding our hand, as we prepare to enter and expand in these markets.
A little about Ms. Samrudii Sharma, who is with us today. Ms. Sharma is a senior EMEA (Europe, Middle East and Africa) commercial leader with over 15 years of experience managing retail and distribution partnerships across the United Kingdom, Germany, France, Italy, Spain, the Middle East, and North Africa.
Based in London, she has held senior commercial leadership positions with major international retail and consumer goods organisations, where she has successfully managed distributor and wholesale relationships across home textiles, fashion, and consumer products.
Her impressive experience includes opening more than 50 retail stores across Europe and Asia, leading franchise and commercial development across EMEA countries, and helping international brands and manufacturers navigate the complexities of the UK and European retail landscape.
Her expertise in EU and UK distributor networks, commercial negotiations, route-to-market strategies, and joint business planning makes her uniquely qualified—and ideally positioned—to guide Indian exporters seeking growth in these markets.
We are confident that this session will provide valuable market intelligence and actionable guidance that will help participants identify opportunities and build successful export strategies for the UK and European markets.
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