The Industry leaders, policymakers, and technology experts convened at the 6th Traceability and Authentication Forum (TAF) 2025 in New Delhi to address the growing risks of counterfeiting in global supply chains.

Organized by the Authentication Solution Providers' Association (ASPA), the 2-day forum emphasized the urgent need for a unified approach to protect trade networks, ensure consumer safety, and strengthen authentication measures across key sectors, including pharmaceuticals, FMCG, and agriculture.

The LIVA Miss Diva 2024 Grand Finale, held on 7th March 2025, was a spectacular celebration of beauty, fashion, and digital influence, bringing together India’s most talented individuals for a night of glamour and empowerment. LIVA, the 100% natural-origin fabric brand from Birla Cellulose, reaffirmed its commitment to supporting independent, confident, and versatile women.

This year, LIVA marked a historic milestone with the introduction of two new categories—LIVA Miss Diva Fashion Designer and LIVA Miss Diva Content Creator—expanding the platform beyond the runway and redefining fashion’s creative landscape.

"Reid & Taylor's retail expansion strategy is focused and ambitious. We're starting with thorough testing in Mumbai and plan to expand into Maharashtra and Gujarat. Our goal is to have 40 operational stores by year-end, prioritizing profitability and lean management to ensure success.", SUBRATA SIDDHANTA CEO, APPAREL AND RETAIL REID & TAYLOR.
The brand's primary focus is on men's apparel, entailing shirts, suits, and accessories, with its foreseeable strategic plans to extend into innerwear and women's wear. 

 CITI-CDRA Empowering Women Farmers: Driving Innovation in Cotton Cultivation!

Women cotton farmers are embracing innovation and advanced techniques with the expert guidance of CITI-CDRA, transforming the future of cotton cultivation.

With improved practices like HDPS (High-Density Planting System), regenerative agriculture, and better pest management, these women boost productivity, ensure sustainability, and enhance fiber quality.

TAF 2025 to Address India’s Counterfeiting Crisis with Next-Gen Authentication Technologies.

Counterfeiting remains a significant challenge across industries, posing risks to brand integrity, consumer safety, and economic growth.

As counterfeit goods increasingly infiltrate global supply chains and the illicit market in India, these challenges highlight the need for discussions that bring together stakeholders to address the evolving regulatory and technological landscapes.

This initiative is to foster industry-wide collaboration and equip stakeholders with advanced strategies.

Aarti Vijay Gupta and Liva Reviva Redefine Sustainable Luxury at London Fashion Week FW’25 with ‘Kalighat Stories’

Renowned designer Aarti Vijay Gupta once again pushed the boundaries of sustainable fashion at London Fashion Week, unveiling her latest collection, Kalighat Stories, for FW25 in collaboration with Liva’s sustainable fabrics.

Rooted in heritage yet executed with a contemporary touch, the collection honored India’s artistic traditions through Gupta’s signature modern lens while embracing innovation in both design and fabric.

"Transforming retail: solutions for modern-age shopping experience" session was held in Intimasia 2025, held earlier last week in New Delhi (India).

How do brands perceive multi-brand outlets (MBOs) as a distribution channel? What strategies can they implement to drive profitability in this space? What are your thoughts on this as brand leaders?

In this business, the Pareto principle is remarkably evident. Take Jockey, for example—it's a brand I know well. Jockey operates in approximately 100,000 outlets, but just 5,733 of them account for 56% of its total general trade business.

Speaking with Salil Chawla, Director of DFU Publications, and Harinarayan Madhavan, Co-Founder & CEO l Underlinen Fashion House, on the sidelines of the Intimasia 2025 show.

The industry is undergoing a rapid shift from unorganized to organized sectors, benefiting both sides of the spectrum. The future looks bright, making this a highly promising space to be in.

As Harirajan aptly pointed out, the industry is evolving at a significant pace.

The session on how innovations in women's intimate wear can drive and shape the sector's future was held in Intimasia 2025, held earlier this week in New Delhi (India).

One of the key product innovations gaining momentum is in the bonding and second-skin space. Whether through bonding or seamless technology, the second-skin concept is evolving rapidly.

Many of our recent product innovations are centered around this trend.

Speaking with Salil Chawla, Director of DFU Publications, and Aparna Jathanna, chief design officer, of Modenik Lifestyle, on the sidelines of the Intimasia 2025 show.

Modenik, the proprietor of brands such as Enamor, Dixcy Scott, and Levi's Inners, is delighted to participate in Intimasia 2025 and SourceNext.

Our company is deeply committed to delivering exceptional products to our consumers.

Speaking with Salil Chawla, Director of DFU Publications, and Harsh Saraf, Director at Super Knit Industries, on the sidelines of the Intimasia 2025 show.

We manufacture and own the Supersox brand. In the socks industry, how do you perceive the current market landscape? Which emerging categories do you believe will drive future growth?

The socks category has been experiencing consistent growth.

Speaking with Salil Chawla, Director of DFU Publications, Rajkumar Agarwal, MD, SVG Fashions Ltd on the sidelines of Intimasia 2025 show.

We are a vertically integrated manufacturer. From producing polyester yarn, we move through the entire value chain—knitting, weaving, dyeing, printing, and even garment manufacturing.

The key question today is: with man-made fibers (MMF) becoming a global standard and cotton now in the minority.